Then think again. It could be a lot, lot worse. For instance, this morning (19th November – 35 shopping days to Christmas) I saw Santa with a sandwich board advertising Dominos pizzas standing at a cross roads.
This prompted several questions, mainly from my 4 year old daughter who may still believe; such as “what is Santa doing standing there”, “why?” and “where are the reindeers?”. My question was “what has Santa got to do with pizzas?” Is it likely to make me rush out to Dominos and invest? Unlikely and not just because I’m a food snob.