I recently read a post on The Client Revolution, a US blog, called “What lawyers can learn from an Office Depot Commercial”. It’s about how small law firms can compete with larger businesses, not by trying to compete on price, but in other ways, namely quality of work. The post is well worth a read, and the You Tube video beneath is the one that Jay Shepherd, the author, refers to. Next Tuesday I am speaking at Gateway Media’s workshop on “Combating Tesco Law” and this advert strikes me as containing a very useful example of how firms can strike back at bigger competitors.
